Our Remarkable Why

rəˈfreSH/:  The ability to reset, stimulate new strength, energy, or perspective, so that something will work again or work in a different way...and we have the audacity to believe that everybody deserves a few good resets.  And, here's why-


Sitting in front of a Dairy Queen in a small country town, my first REFRESH experience happened before I was even aware that the concept existed. For weeks, actually months, I struggled with a change of heart regarding a major life choice.  In the safety of the company of my first friend, I confessed an extreme trepidation to going forward with a life decision.  At the same time, I felt really-really anxious, that knot in the stomach type of anxiety, about choosing to go a different way.  With little lag time in responding, my first friend's input triggered my REFRESH. 

"One life," my first friend said.  "You only have one life...do what you want to with it."   In that moment, it was as if permission was granted for me to breathe, to think clearly, and then to do life a different way. 

Have you ever needed that moment? A safe space to breathe, to think, and then to figure out what to do.  We believe that each woman needs and deserves a moment to REFRESH.  Every now and again, I close my eyes, still inhale my first friend's words, and choose to do life a different way.  


I believe that my first opportunity to REFRESH was a life-empowering gift.  Huddled over a stack of papers, doodles, and big ideas at an off the beaten path cafe', a couple of dear college friends helped to flush out the early stages of this organization.  And the rest, as they say, is history ...yet not really history but our story-our beautifully unfolding story.  Through precise experiences, this organization gifts forward REFRESH 

opportunities to as many women as possible.  REFRESH, this passionate 501(c)(3) organization, exists to empower women to reset the rhythm of their own lives. - Dr. Gena, Founder

For all women, REFRESH values:

REFRAMING:  We value the belief that we can reframe our lives.  We can choose to see and do life a different way.


EMPOWERMENT:  We value the truth that we are not powerless but powerful.  We are empowered to create our best life

SHARING:  We value the priceless sharing that occurs in the safe-haven of connection, relationships, and community.

EXECUTION: We value the execution of an idea, into a plan, into a specific and measurable next step.   

TAKE-AWAYS:  We value take-aways, lessons learned, and “aha” moments.  We believe that when we know better, we will do better.

Our Vision

We envision empowered women living their best lives!


Our Mission

We exist to empower women to reset the rhythm of their own lives.

Our Anchor Scripture

It is God who gives me strength, and makes my way perfect.  Psalm 18:32


Yes. Teamwork really does make the dream work!